Eye candy: The Belly Painting Project

The woman behind your behind, Sara Blakely, best known for her invention of SPANX, was struck by a creative impulse during her 40th week of pregnancy, which gave birth to The Belly Art Project.

Order the book on Amazon >

This coffee table book, whose sale proceeds will go towards Every Mother Counts, is filled with highly stylized photographs of painted pregnant bellies, including a handful of celebrity bellies.

Pre-order on Amazon now; books will ship in October.

The book also offers a How-To section, providing tips for painting pregnant bellies.

While the book’s website suggests folks will share photos with the hashtag #thebellyartproject, currently none are public. Find some fun photos from non-professional photo shoots to inspire your own belly painting on Instagram by searching #bellyart.

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