Google Search Console, previously known as Google Webmaster Tool, tracks website performance on search. The service is offered for free by Google and it contains many helpful data, such as:
– Total clicks, impressions, and average position of a website on Google Search
– Keywords that people used to find a website on Google Search
– Most linked pages on a website etc.
Till recently, to take the data out of Google Search Console (GSC) was only possible by either manually downloading a small subset of it or by using the Google Search Console API through programming.
In the last months, Google released an Analytics API for Google Search Console. This new API allows to query a lot more data than what was available before. The data can also be queried at a more granular level.
If you are a Searchmetrics Suite customer you can now easily use this new Analytics API to create your own dashboards and reports or extend our own Searchmetrics GSC connector .
In this post, we will provide a short introduction to the new Google Search Console Analytics API. We will show you how you can use it to retrieve your data from Google Search Console. Finally, we will provide some use cases for the Analytics API.
## Features of the new API
The new Google Search Console Analytics API offers a wide range of features. These include:
– **Access to a wider set of data**: The API allows you to access more data than what was available before. This includes data on impressions, clicks, and average position for all your website’s pages.
– **Granular data**: The API allows you to query data at a more granular level. This means you can get data for individual pages or specific keywords.
– **Real-time data**: The API can provide you with real-time data on your website’s performance.
– **Historical data**: The API allows you to access historical data on your website’s performance. This data can be used to track your website’s progress over time.
– **Custom reports**: The API allows you to create custom reports that are tailored to your specific needs.
## How to use the API
To use the Google Search Console Analytics API, you will need to create a project in the Google Developers Console. Once you have created a project, you will need to enable the Search Console API. You can do this by visiting the API’s page in the Developers Console.
Once you have enabled the API, you will need to create a service account. A service account is a special type of Google account that you can use to access Google APIs. You can create a service account by visiting the Service Accounts page in the Developers Console.
Once you have created a service account, you will need to grant it access to your Google Search Console data. You can do this by visiting the Permissions page in the Search Console.
Once you have granted access, you can start using the API to retrieve data from Google Search Console. The API can be used to perform a variety of tasks, including:
– Get data on website performance
– Get data on individual pages
– Get data on specific keywords
– Create custom reports
## Use cases for the API
The Google Search Console Analytics API can be used for a variety of purposes. Here are a few examples:
– **Track website performance**: The API can be used to track your website’s performance over time. This data can be used to identify trends and make improvements to your website.
– **Identify opportunities for improvement**: The API can be used to identify opportunities for improvement on your website.
– **Create custom reports**
The API can be used to create custom reports that are tailored to your specific needs.
## The Searchmetrics Google Search Console Connector
The Searchmetrics Google Search Console connector allows you to connect your Google Search Console account to the Searchmetrics Suite. This allows you to easily import data from your Search Console account into the Searchmetrics Suite.
Using the Searchmetrics Google Search Console Connector is easy. Simply follow these steps:
– Login to the Searchmetrics Suite
– Click on the .
