What We Do: Health, Maternity, and Babies Advance Line

The Advance Line team provides critical maternal and child health information and services to rural communities in Kenya through a mobile-first approach.

**Key Activities**

* **Provide access to accurate health information:** We develop and disseminate evidence-based health content tailored to the needs of pregnant women, new mothers, and caregivers in rural Kenya. Our content covers a wide range of topics, including pregnancy care, childbirth, newborn care, nutrition, and family planning.
* **Offer personalized health advice:** Our trained health advisors provide free, confidential health advice and support to pregnant women and new mothers via mobile phone. They answer questions, provide guidance, and connect callers with local healthcare services when needed.
* **Empower women and communities:** We work with local community health workers and volunteers to train and empower them to provide basic health education and services within their communities. This helps to build local capacity and ensure that women and families have access to essential health information and support.

**Our Impact**

Since its launch in 2015, the Advance Line has reached millions of women and families in rural Kenya. Our impact includes:

* **Increased knowledge:** A study conducted by the University of California, Berkeley found that women who used the Advance Line had significantly higher knowledge of pregnancy and childbirth compared to those who did not use the service.
* **Improved health practices:** The same study found that women who used the Advance Line were more likely to adopt recommended health practices, such as attending prenatal care appointments and using skilled birth attendants.
* **Reduced maternal and infant mortality:** A study conducted by the Kenya Medical Research Institute found that the Advance Line was associated with a significant reduction in maternal and infant mortality rates in the rural communities where it was implemented.

**Our Approach**

The Advance Line is unique in its focus on mobile-based health information and services. This approach allows us to reach women and families in remote areas who may not have access to traditional healthcare services. Our mobile platform is also cost-effective, scalable, and allows us to track the impact of our services in real time.

We believe that everyone has the right to access accurate health information and quality healthcare services. The Advance Line is our commitment to ensuring that women and families in rural Kenya have the knowledge and support they need to live healthy, productive lives..

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